Intellectual Property
Legal services in intellectual property
- Patents and technological innovation
- Trademarks, brand and online presence
- Copyright and digital content
- Trade secrets and know-how
- IP in M&A, investments and IT projects
- IP in synergy with Corporate, IT and Litigation
For more than two decades, Naumović & Partners has advised clients on the protection and commercialisation of patents, trademarks, copyrights and trade secrets, with a particular focus on technology industries and AI solutions. Our IP team works closely with the corporate, IT and data privacy teams, especially in M&A, licensing and the development of digital products.
What we do in intellectual property
We help companies identify, register, protect and strategically use their IP rights – from the first patent or trademark, through portfolios across multiple jurisdictions, to IP due diligence in transactions and infringement disputes.
Patents and technological innovation
We work on patent strategies for technology, software and AI innovations, in cooperation with European patent attorneys and clients’ engineering teams. The focus is on protecting key technical solutions in the right way and in the right jurisdictions, while preserving business flexibility.
- Patent protection strategy for software-related and AI solutions
- Preparation of documentation and coordination of filings (national, EPO, international)
- Patent due diligence in M&A transactions and investments
- Freedom-to-operate analysis for new technological solutions
- Advice on patent licensing and cross-licensing arrangements
Trademarks, brand and online presence
A brand is one of the most valuable business assets – whether it belongs to a local startup or a regional group. We help clients register and protect trademarks in Serbia, the EU and internationally, develop a portfolio strategy and respond to infringements or the use of similar marks.
- Trademark searches and risk assessment before brand launch
- Trademark registration (national, EU, international registrations)
- Oppositions, objections and trademark cancellations
- Portfolio strategy, extension of protection and consolidation of rights
- Domains and online brand protection (cybersquatting, phishing, fake accounts)
Copyright and digital content
We advise clients on the protection of copyright works in the digital environment – from software code and interface design to multimedia content, databases and AI-generated materials. The focus is on clearly defining usage rights, licensing and preventing unauthorised appropriation of content.
- Protection of software, databases, UX/UI design and other copyright works
- Licence agreements (on-premise, SaaS, white-label, content licences)
- Arrangement of rights between employers, employees and external contractors
- Agreements with designers, developers, photographers and content creators
- AI-generated content: IP issues, licences and restrictions on further use
Trade secrets and know-how
Many of a company’s key assets cannot or should not be patented, but are instead protected as trade secrets and know-how. We help define what constitutes a trade secret, how it is documented, who has access, and what contracts and internal policies need to be put in place.
- NDA agreements with employees, consultants, partners and investors
- Internal rules and procedures for handling confidential information
- Managing access to code, repositories and documentation
- Support in disputes arising from theft of trade secrets and unauthorised disclosure
IP in M&A, investments and IT projects
IP rights are often the central element of valuation in M&A, VC rounds and major IT projects. Our IP team is integrated into the transaction and IT teams so that risks related to patents, trademarks, software and content are identified and addressed in good time.
- IP due diligence in M&A and investment transactions
- IP clauses in SPAs, investment agreements and founders’ agreements
- Alignment of the IP portfolio before investment or sale of the company
- Arrangement of IP ownership in software and AI projects (employees, freelancers, vendors)
IP in synergy with Corporate, IT and Litigation
Our IP practice is closely connected with the corporate & M&A, IT/AI and litigation teams – from protection strategy, through contracts and transactions, to court and arbitration proceedings.
- IP strategy aligned with corporate objectives and planned transactions
- Alignment of IT contracts with IP ownership and licensing models
- Representation in IP disputes (patents, trademarks, copyright, trade secrets)
Need an IP strategy or protection of rights?
Send us a brief question about a patent, trademark, copyright or trade secret, or a description of the portfolio you would like to improve, and our team will propose specific protection options and next steps.